New Features, Module Fixes and Latest News. iSenseLabs Weekly #2

Another busy week at the iSenseLabs office came to an end. Here is the list of all the new features and improvements the team has made. Among all fixes, we are happy to announce that NitroPack has a new version.

PreOrder 2.7 (OC 2.x)

Bug fix: The PreOrder date is no longer showing if the product is not a PreOrder anymore

Bug fix: The module is working correctly with product options

Bug fix: The product quantity is updated correctly once a non-preorder product is being ordered

Added Journal2 Compatibility

PreOrder 1.1 (OC 1.5.4.x to 1.5.6.x)

New feature: The module now works with Out-Of-Stock products checkout disabled

New feature: Added support of product options

New feature: Added customizable multilingual note on the PreOrder product page

New feature: Added Journal compatibility

Improvement: Admin Product Page Edit layout improvements when PreOrder is enabled

Bug fix: The product quantity is updated correctly once a non-preorder product is being ordered

NitroPack 2.3.4 & 1.6.4 (OC 2.x) & (OC 1.5.2.x to 1.5.6.x)

Improvement: Use base64 to encode the GET parameters for the page cache widget, in order to handle more .htaccess configurations

Improvement: Do not extract script tags which are not JavaScript

Bug fix: Fix an issue with the browser cache and currency switching

Bug fix: Fix an issue with caching non-HTML content

Bug fix: Fix an issue with the DOM parser which causes problems on Firefox

LinkedInLogin 2.1.1 (OC 2.x)

Bug fixes: Adding version compare check to make the extension compatible with all OpenCart 2.x releases.

LabelMaker 2.4 (OC 2.x)

New feature: A label can be added if the product quantity is between two values.

New feature: The different labels can now be named for an easier navigation.

Improvement: The label is removed when a product no longer satisfies the selected conditions. The LabelMaker cache is cleared both when a product is edited and when an order is made.

Improvement: When upgrading from OC 2.0.x to OC 2.1.x the old settings of LabelMaker are unseriliazed and then json_encoded since prior to OC 2.1.0.0 the settings were serialized, but after v. 2.1.0.0 json_encoded.

Bug fix: If no products satisfy the Special Conditions, a label is not applied to any of the products.

GiftTeaser 2.4 (OC 2.x)

New feature: Added option to choose whether to take into account the cart total or subtotal when adding a gift.

Improvement: Journal2 Compatibility.

Improvement: Layout improvements.

Bug fix: The gifts descriptions support all languages.

Bug fix: A gift can no longer be removed from the admin panel by a user without permissions.

Bonus: Our favorite articles of the week.

The Five-Step Process for Writing Powerful Call-to-Actions By Reverse-Engineering Customer Mindsets

by KISSmetrics

A great post on how you can put psychological principles into real use. Implementing scientific studies is no easy task, especially when your target is higher conversion rates. Playing around with a few colors or call-to-action phrases is simply not enough, unless you have supplementary information and data-backed hypotheses about your target audience.

13 Tricks for Landing Your First Thousand Customers

by Entrepreneur

Don’t let the excitement of your new startup cloud your judgement and focus your thoughts on these valuable tricks. Some of them are fundamental practices that should become a permanent part of your marketing strategy. One of the key points is something we often suggest and you should never forget - “Test, test and test again.”

Comparing the ROI of Content Marketing and Native Advertising

by Harvard Business Review

A very objective analysis of the state in which content marketing and native advertising currently are. The article shows the differences the two disciplines in a comprehensive way, so the reader can paint a clear picture in their mind. While native advertising costs a lot and doesn’t offer much social sharing, content marketing is a clear winner on those two points. However, there is a lot of valuable data in the post.

We Analyzed 1 Million Google Search Results. Here’s What We Learned about SEO

by Backlinko

The article contains a long list of valuable findings paired with a summary and key takeaways that make it easier for everyone to understand. Sometimes, SEO doesn’t seem to be much complicated, but with businesses turning search engine results into a very competitive landscape, it’s very useful to run tests like that and keep good track of what Google finds important.

Four Brands with a Brilliantly Funny Tone of Voice

by Econsultancy

This is a light read that is meant to brighten up the mood and show a few humorous ways to make your own brand seem more humane and friendly. Enjoy.

Growing a Clothing Store is Difficult Without These Fundamental Practices

by iSenseLabs

Since the apparel industry is one of the most competitive business sectors, we created an article that demonstrates some creative concepts for a web clothing store. You will find innovative examples and practical tools that will help you improve the user experience of your Ecommerce website.

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