New Features, Module Fixes and Latest News. iSenseLabs Weekly #7

This week’s module updates and new features are a little less than usual due to the 2 days national Holidays. However, we will still keep you posted on the leading E-Commerce articles and favorite pick of the week.

SMSBump 1.7.1 (OpenCart 1.5.x) and 2.5.1 (OpenCart 2.x)

Bug fix: The reset account dialog can be closed.

Bug fix: The missing and incorrect API statuses are now handled and displayed.

Improvement: UI changes in the bulk messages form.

SalesForecast 2.1 (OpenCart 2.x)

New Feature: Export to XLSX button.

New Feature: Forecast by category.

Improvement: Sorting by expected revenue.

Bonus: Our favorite articles of the week.

4 Benefits of Using Storytelling in Marketing

by Marketing Insider Group

How does storytelling affect the brain? Neural coupling is a process in our minds that puts us into the story and look at it with our own ideas embedded in it. Emotionally-charged events are easier to remember more accurately. A great story engages multiple brain areas. All of this a deeper emotional connection between businesses and customers when storytelling is involved.

How Content Plays Nicely with Product Launches

by Help Scout

“At times, creativity can have you answering questions no one is asking.” There are just a few steps that a product launch should nail down - summary, statement, themes and supporting material. Help Scout perfectly explain how each of them must be approached so you don’t waste your efforts doing things that are not worth doing.

How Do UX Professionals View Conversion Optimization?

by ConversionXL

A post about how UX designers view conversion optimization as a process. The two disciplines have a lot in common, but the perceptions of user experience designers for conversion optimization are not exactly aligned with how CRO experts believe it to be.

Does SMS Have a Role in E-Commerce Customer Acquisition?

by Kissmetrics

Text messaging is making a glorious comeback with a shocking effect on E-Commerce sales and customer acquisition. The experience for users is similar to the one in the live chat, but even more personal. SMS makes an instant difference between an abandoned cart and a user converting into a customer due to the immediate intervention of a helpful short text message.

Pick of the Week

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