[Infographic] What Actually Makes Video One of the Most Powerful Marketing Tools

One of the key successes of a business is having a good marketing strategy.

Without one, people may not even know that your business exists, let alone what it can do for customers.

There are many different forms of marketing including print, online, social media, mobile and also video marketing.

There are many benefits to using video marketing to promote your company, and Websitebuilder can tell you 127 facts that you might not know about video marketing.

For those that have never used video marketing, it could be described as a forward-facing marketing strategy that will promote your business using the power of video.

The saying goes that a picture is worth 1000 words, therefore video can be extremely valuable, and can be used for anything from promoting a specific product or service, the business as a whole or simply building customer rapport.

The end result should be to build a positive reputation with both current and potential customers.

The fact is that people want to watch videos, and the proof is in the statistics, with YouTube alone in 2009 reaching 1 billion views per day, with 48 hours of video uploaded every minute.
 



YouTube isn’t the only place to watch videos however, companies are harnesses other forms of social media such as...

Twitter

Twitter is a great form of social media to use video marketing because videos are 6 times more retweeted than photo posts. Video posts are becoming more popular, with video tweets increased by over 50% in 2016.

Facebook

1000 million hours of video are watched daily on Facebook, both for entertainment and marketing purposes. People now expect to see videos when they are scrolling through their timeline on Facebook, therefore it is a great way to reach a large, targeted audience of potential customers.

Instagram

Although Instagram used to be used mainly for photo sharing, more recently the use of video marketing has increased, with the amount of videos almost doubling in 2015.

Not only can sponsored ads appear directly are you scroll down your Instagram roll, but also when you are watching Instagram stories they can appear.

Snapchat

One of the newest forms of social media is Snapchat, where almost 10 billion videos are watched every single day. The use of Snapchat is increasing rapidly and with more of a younger audience, there seems to be a trend with the type of company that chooses this as their platform for marketing.

Pinterest

Pinterest is an interesting platform for videos as it also was mainly a photo-sharing platform, however video posts have increased by 60% in 2015 - 2016.

Across all of these platforms the use of video marketing as increased steadily, and there are many different reasons for this, some are as simple as it now being much easier and cheaper to create video content and to have it shared online. In the future we are likely to see much more video marketing, and the experts over at websitebuilder.org can help to explain why.


 



‚ÄčAuthor Bio:

Josh Wardini, Editorial Contributor and Community Manager at Skilled.co. With the preliminary background in communication and expertise in community development, Josh works day-to-day to reshape the human resource management of digitally based companies. When his focus trails outside of community engagement, Josh enjoys the indulgences of writing amidst the nature conservations of Portland, Oregon.

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