How to Save Time for Users with TwitterLogin

How do your users log into your eCommerce website? How does the social login function impact your store’s traffic? The TwitterLogin module and its benefits are the main subject of this post. You will learn how the extension works how store owners can use it to their advantage.

Twitter is one of the biggest social media platforms with a vastly growing online population of over 307 million in Q3 2015 according to Statista. It’s a place where online marketers thrive and content is generated in large quantities. This is what makes TwitterLogin such a powerful tool.

The social login preferences in Q1 2015 indicate that Twitter maintains a steady position among other methods, keeping above platforms such as LinkedIn, Yahoo! and Microsoft.

Source: Twitter.com

But how can a store owner put all that flow of users and information to good use?

TwitterLogin is an OpenCart extension that lets users with a Twitter account bypass the regular registration process and log into your website in seconds. The module offers secure access to your web store.

This helps both users and store owners by lowering the barriers and giving a more quick and convenient way of signing in without using additional usernames and passwords.

Social login as an opportunity

• Convenience

Social login methods are a great way to cure ‘password fatigue’ for users who need to come up with yet another combination to remember. Accessibility is one of the keys to having a successful eCommerce store because a lot of users are looking for a quick way to find a product and checkout. TwitterLogin is both desktop and mobile compatible.

The convenience of social login immediately shows two major benefits that should not go unnoticed:

A faster sign-up process means more users.

People rarely have more than one profile on each social platform, which means no more fake emails.

• Security

Social logins give users an alternative way of signing into your website without creating a new account manually. They protect customers from a data breach and rely on the most secure platforms like Facebook, Twitter, Google, Yahoo!, etc. Signing in with Twitter is OAuth based, which is a way to log into a website without exposing the user’s password.

What features does TwitterLogin come with?

Multi-store and multi-lingual support

TwitterLogin for OpenCart is multi-store friendly. This means that you can use the module across each of your web stores. TwitterLogin is also multi-lingual, which means that you can configure different button names for the different languages.

Place and adjust the Login button on any page

You can enable the Twitter button for selected pages on your website. For example, some of the popular pages are the Account and Checkout pages.

Here is an example of how to set the widget using the Selector in the settings menu. This setting will load up the button on the specified page.

The exact position, margin, padding, etc can be easily adjusted with precision using the CSS customization option that is also located in the Settings menu:

Diverse button designs that catch the eye

You can choose between three button designs - Standard, Metro and Rounded UI. This way, you can select the one that will blend with your OpenCart store best. The text on the button can also be edited to something different from the standard “Login with Twitter.”

Assign new users to customer groups

TwitterLogin integration for OpenCart, allows you to assign the users with a social login to a separate group. This helps you with user segmentation and gives you more opportunities to target certain audiences with marketing campaigns.

Customize the Email confirmation and notification

​

When a user logs in with their Twitter profile, they receive a popup requesting their email address. After it is submitted, a confirmation message is sent to verify the user’s email. All of the text in the popup descriptions and confirmation message are customizable.

Few last words

In their research about the state of social sharing, WebHostingBuzz stated that 86% of users say that they are not comfortable with having to register a new account on almost every website in order to view content or start shopping. This number is quite enough to emphasize on how important social logins are for users, and thus for businesses. TwitterLogin brings you closer to offering a better experience for your users. Let us know what you think of the module in the comments section below!