A Dynamic Approach to OpenCart Shipping

This is a guest post by OpenCart Addons.


Shipping is an essential component of running an E-Commerce business that shop owners should use as a key factor in their marketing strategy. Default OpenCart shipping promotes a passive approach to shipping, strengthening the notion that it is a standard operating expense included in running an online store.

OpenCart Addons believes that E-Commerce entrepreneurs should use shipping as a competitive advantage, meeting your customer’s high expectations while maintaining margins that keep you profitable.

How can you, an OpenCart shop owner, strategically use shipping to encourage customers to buy?

OpenCart Shipping

Online shopping permits many natural barriers, including the inability to touch, feel, or try a product before purchase, and having to wait for the purchase to be delivered.


Shop owners typically perceive shipping costs as an added expense, and many pass this expense onto the customer.

Online shopping permits many natural barriers, including the inability to touch, feel, or try a product before purchase, and having to wait for the purchase to be delivered. The last thing you want to do as an E-Commerce entrepreneur is add an additional barrier, in turn preventing a customer from making a purchase.

By analyzing your margins, conducting market research, and using shipping as a marketing expense, you can break down this barrier and help convert visits into sales.

With 66% of customers citing shipping costs as a reason they abandoned their cart, free shipping is arguably the best shipping option to ensure they complete their purchase.

Year-round free shipping may not be feasible for your store, but that doesn’t mean you can’t create your own spin on the promotion!


Here are two great ways to incorporate online shoppers’ favorite shipping option into your store.
 

Free Shipping with Minimum Purchase

58% of customers have added items to their cart to qualify for free shipping. If I have to choose between spending $8 for shipping or adding a $20 top to my purchase, I am going to purchase the top – every time.

Customers prefer spending money on something tangible, and there is a feeling of savings when you get an item instead of paying for shipping.

With Intuitive Shipping, you can utilize the Requirements feature to easily customize your free shipping threshold.
 

Free Shipping with Restrictions

Your shipping restrictions can work a multitude of different ways. You may carry a certain line that costs more to ship so you need to exclude it from your promotion.

You also may want to promote a certain item, so you offer free shipping if it is included in the cart. This item likely carries a high-margin, making the promotion well worth it for your business. If the item is in season or universal, customers are highly likely to add it to their cart to qualify for the promotion.

The Disney Store took advantage of a seasonal and high margin item, swimwear, encouraging customers to buy from their online store.


Default OpenCart shipping encourages a passive approach to shipping, which is why we are thrilled to introduce our suite of top-selling shipping extensions:

Intuitive Shipping

With Intuitive Shipping, you can create virtually any shipping rate you desire, fully tailored to your store’s unique needs and vision for success. The user interface virtually walks you through setting up your rates, leaving you more time to focus on selling.

Per Product Shipping

Per Product Shipping allows you to set shipping costs on a per product basis – great for maximizing units per transaction.

Intuitive Shipping + Per Product Shipping Combo Pack

The Intuitive Shipping + Per Product Shipping Combo Pack saves you 10%, and is futureproof – use Intuitive Shipping for the bulk of your shipping needs, and use Per Product Shipping to assign shipping costs for oddly shaped, heavy, or excluded items.

Summary

We encourage you to learn more about Intuitive Shipping, Per Product Shipping, and the Intuitive Shipping + Per Product Shipping Combo Pack. Check out the full demos and envision how shipping will become a key player in your store’s growth with your new approach to shipping.

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