How to Improve Email Marketing Using Principles of UX Design

Email marketing and UX design are two sensitive topics for the E-Commerce industry. Being an online store without email outreach or user-friendly design is never a successful strategy. However, even those who are already doing it face challenges when it comes to engagement and conversion. To make your email campaigns work, you have to understand that it’s just a part of the entire user experience you want to create for reaching your customers.
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Tips for eCommerce Email Marketing Success

More than 90% of all e-commerce businesses rely on e-mail marketing as a sales and marketing channel On the other hand, around 90% of the customers chose e-mail newsletter as the preferred communication for receiving updates, marketing campaigns and useful information for the subscribed services. Do these numbers motivate you to ethink your e-mail marketing strategy and grasp its vital effect on your eCommerce business? Keep on reading and you will find strategies and tips for email marketing success, useful e-commerce marketing statistics, as well as a few examples to take into account before your next big e-mail campaign.
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