Is Influencer Marketing the Future of Marketing

Brand awareness, conversions, brand loyalty… Did you know that there’s one channel that can help you achieve all this? Influencer marketing has been around for years but has recently picked up its pace with a new kind of influencers.

Social media stars and YouTubers have been able to leverage this marketing channel and take it to a whole new level. It’s for this reason that brands are embracing influencer marketing all over again. Still not convinced? Read on and find out what studies have shown about the effectiveness of this channel.

How influencer marketing benefits you

The benefits of influencer marketing mentioned earlier aren’t just empty claims. An Augure study has found that marketers are experiencing a multitude of benefits as a result of using influencer marketing. Here are some important facts from the study:

  • For 69% of professionals, influencer marketing is an effective marketing channel

  • For 93% of professionals, influencer marketing has proved to be effective for raising brand awareness

  • For 76% of professionals, this marketing channel has helped in boosting customer loyalty

  • For 75% of professionals, influencer marketing has proved to be helpful in generating leads

Challenges you might face

While influencer marketing has been found to be effective for a large number of marketers, it does come with its own set of challenges. These challenges may get in the way of you benefiting from the channel. Take a look at some of the most common challenges of influencer marketing according to the Augure study:

  • 75% of marketers consider identifying the right influencers as the biggest challenge

  • 69% of marketers face the challenge of finding the right engagement tactics

  • 53% of marketers say that it’s a huge challenge to measure the performance of their campaigns

So you see that there are some common challenges that may get in the way of you achieving your influencer marketing goals. In addition to this, there may be several more reasons why influencer marketing campaigns can fail. Being prepared to overcome these challenges can prevent you from making mistakes in the long run.

Want to know how to overcome the common influencer marketing challenges? Check out the influencer marketing infographic to find out which tools you can use to leverage your influencer marketing efforts. The infographic will even show you some of the most common mistakes marketers make when executing an influencer marketing campaign.

Image courtesy: Shane Barker


Are you ready to give influencer marketing a go? Leave us your thoughts in the comments section below.

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