10 Vital Strategies to Build a Sustainable Influencer Marketing Campaign

This is a guest post by Brian Mechem, whose author bio will be at the end of the article.


So, you already know what influencer marketing is. And you already know that it is hot and trending. It is the most happening thing in the digital marketing industry.

But have you ever wondered why it is so popular?

The answer is plain and simple.

Influencers are followed by a huge number of people who trust them. Influencers bank on this trust and use it to impact other people’s lives or purchase decisions (if talking in the sales and marketing context).

This trust factor is a driving force in making influencer marketing a huge success among major brands today.

Now let’s see how they do it. Or, what are the top influencer marketing strategies used by brands to get success.

  • Long-Term Influencer Collaborations: Entering into long term partnerships with influencers in your industry is the starting point for any novice marketing campaign.

    This ensures that influencers are loyal to your brand and do not switch from one brand to another for transactional benefits. It also helps you get more brand followers through your influencers’ reach and wide networks.
     

  • Blog Posts: Creating blog posts with information on your products/services creates brand awareness and draws more traffic to your site. Such posts are used by people to form an opinion about your product or service and guide their future purchases.
     

  • Guest Posting: This is another popular strategy used by major brands to increase the effectiveness of their influencer marketing campaigns.

    Guest posts on influencers’ blogs and social networks can give you access to their network and gain significant brand visibility. While engaging influencers in guest posts on the company’s website helps increase the brand authority.
     

  • Takeovers: It is a popular technique to engage influencers with brands on social media. Businesses enter into an agreement with influencers to operate their social media pages on the company’s behalf for a fixed time.

    Influencers promote the brand by creating fresh and unique content for the company. Influencer content generates greater customer engagement and sales than typical brand advertisements
     

  • Free Products: With the rising importance of influencer marketing, the cost to hire and partner with an influencer is also increasing. Influencers are demanding greater compensation for their promotional activities.

    Here is when you can turn to this cost-effective strategy that lets you secure influencers’ reviews and recommendations for free just by offering surprise gifts and free products and services to make them happy.
     

To discover other proven influencer marketing techniques to boost your marketing campaigns, check out the infographic below.

 

10 Influencer Marketing Strategies You Should Know
Image courtesy: Grin.co

 

Author's Bio:

Brian Mechem COO and Co-Founder of Grin

Brian Mechem is COO and Co-Founder of Grin, a software solution for companies who run influencer marketing programs. Grin's software powers some of the best influencer programs in the world, providing insights on ROI and adding efficiency to the influencer marketing process.

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