Making predictions for 2021 is not the best idea, but we have to be prepared for what the e-commerce future holds. Here are some of the trends we think will be on the catwalk for the next year.

Today’s consumers are no longer playing the game of online versus brick-and-mortar retailing. The technology that surrounds us allows us to connect, shop and work from almost any point in the World. In commercial point of view this could mean only one thing - the traditional shoppers became multi-channel oriented customers. This trend, also known as omnichannel is a sales approach, which as Google describes, seeks “to provide the customer with a seamless shopping experience whether the customer is shopping online from a desktop or mobile device, by telephone or in a bricks and mortar store”. Retailers struggling to meet this criteria are more likely to lose business in favor of the competition. Closing the omnichannel gap appears to be not an easy task for more than 70% of retailers who took part in recent Mozu research stating that they have not completed the omnichannel integration for their businesses.